Retention
Find out why members leave and build the habits and follow-up that keep them.
Vancouver, BCBuilt in the gym.
Shared with owners.
Run a gym people stay in.
30 years in health, fitness & mentorship
From Fitness Town to CrossFit BC, Dai Manuel has spent 30 years helping people build healthier lives. MERGE brings that experience to gym and studio owners.
Proven by our own metrics.
See the CrossFit BC case study132 to 223recurring members, January 2025 to September 2026
95%average monthly retention over the last 12 months
+36%net revenue, first nine months of 2026 vs the same months of 2025
$0spent on digital marketing
Source: Wodify, CrossFit BC, recurring monthly memberships. January 2025 to September 2026. Marketing spend is from our own records.
Trial and drop-in conversion
Turn the people already walking through your door into members, with a follow-up system a two-person team can actually run.
Coach development
Hire, train and keep coaches who build community, not just run classes.
Operations and growth
Programming, scheduling, pricing, marketing and the numbers you check every week.
THE EXPERIENCE BEHIND MERGE
30 years of showing up for people.
Health, fitness, mentorship and modeling have been part of Dai's work for three decades. Today, that experience shapes how MERGE helps owners build a gym people want to belong to.
Learn the business.
As a former COO and partner at Fitness Town, Dai worked on the business side of fitness. That experience informs the operational questions we ask owners today.
Stay on the floor.
Dai owns CrossFit BC with his wife Christie. Real members, real coaches and the daily work of running a gym keep our advice grounded.
Share what works.
Everything we advise on gets tested in our gym first. We help owners turn that practical experience into better retention, follow-up, coaching and operations.
THE COMPANIES
The MERGE Fitness Inc. family
01 / 06 CrossFit BCOur gym in Vancouver and the place we test every system.Visit website 02 / 06 Dai ManuelSpeaking, executive coaching and writing from Coach Moose.Visit website 03 / 06 The 2% Solution PodcastConversations about small daily commitments that change a life.Visit website 04 / 06 MERGE60A 60-day lifestyle reset for men.Visit website 05 / 06 DadBodyFitness for fathers who want to stay strong for their kids.Visit website
06 / 06 Active Living ZoneThe interactive longevity zone at The Wellness Show, VancouverFive longevity tests, matched wellness partners and three live challenges, tracked in the Longevity Passport app. 2026 pilot: 159 registered, 886 verified check-ins, 40% reached Gold or Platinum.Next: January 30 to 31, 2027, Vancouver Convention Centre EastVisit website Partner with us
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