Retention
Find out why members leave and build the habits and follow-up that keep them.
Vancouver, BCBuilt in the gym.
Shared with owners.
Run a gym people stay in.
30 years in health, fitness & mentorship
From Fitness Town to CrossFit BC, Dai Manuel has spent 30 years helping people build healthier lives. MERGE brings that experience to gym and studio owners.
Proven by our own metrics.
See the CrossFit BC case study111 to 299paying members training each month, January 2025 to September 2026, monthly plans and class packs
95%average monthly retention of recurring members over the last 12 months
+36%net revenue, first nine months of 2026 vs the same months of 2025
3.4xHYROX revenue, first nine months of 2026 vs 2025
$0spent on digital marketing
Source: Wodify, CrossFit BC. Members counted only if they attended at least once in the month on a paid plan or pack. Retention covers recurring monthly memberships. January 2025 to September 2026. Marketing spend is from our own records.
A second program inside a gym that hadn't changed since 2008
For most of 2025, CrossFit BC looked like a lot of established boxes. One program, a loyal base, and membership flat at 130 to 140 for eight straight months.
In summer 2025 we launched HYROX as a separate coaching program. We didn't force it into the monthly membership model. HYROX athletes train toward race dates, so we sold it the way they buy: class packs and 3-month commitments around the race calendar. A good share kept training year round anyway, because it's a strong conditioning program in its own right.
Members on packs training each month went from about a dozen to over a hundred. HYROX revenue grew 3.4 times. The core CrossFit membership kept growing alongside it, from 112 to 196 people training each month.
No new building, no ad spend. A second product, priced to fit how its customers actually train.
Trial and drop-in conversion
Turn the people already walking through your door into members, with a follow-up system a two-person team can actually run.
Coach development
Hire, train and keep coaches who build community, not just run classes.
Operations and growth
Programming, scheduling, pricing, marketing and the numbers you check every week.
THE EXPERIENCE BEHIND MERGE
30 years of showing up for people.
Health, fitness, mentorship and modeling have been part of Dai's work for three decades. Today, that experience shapes how MERGE helps owners build a gym people want to belong to.
Learn the business.
As a former COO and partner at Fitness Town, Dai worked on the business side of fitness. That experience informs the operational questions we ask owners today.
Stay on the floor.
Dai owns CrossFit BC with his wife Christie. Real members, real coaches and the daily work of running a gym keep our advice grounded.
Share what works.
Everything we advise on gets tested in our gym first. We help owners turn that practical experience into better retention, follow-up, coaching and operations.
THE COMPANIES
The MERGE Fitness family
01 / 06 CrossFit BCOur gym in Vancouver and the place we test every system.Visit website 02 / 06 Dai ManuelSpeaking, executive coaching and writing from Coach Moose.Visit website 03 / 06 The 2% Solution PodcastConversations about small daily commitments that change a life.Visit website 04 / 06 MERGE60A 60-day lifestyle reset for men.Visit website 05 / 06 DadBodyFitness for fathers who want to stay strong for their kids.Visit website
06 / 06 Active Living ZoneThe interactive longevity zone at The Wellness Show, VancouverFive longevity tests, matched wellness partners and three live challenges, tracked in the Longevity Passport app. 2026 pilot: 159 registered, 886 verified check-ins, 40% reached Gold or Platinum.Next: January 30 to 31, 2027, Vancouver Convention Centre EastVisit website Partner with us
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