Strategy Day
One focused day on your gym. We review your numbers, your member journey and your team, then leave you with a written 90-day plan.
MERGE / CONSULTING
Consulting for gym and studio owners
We help gym and studio owners keep more members, convert more of the people who try them out, and build coaching teams that last. The advice comes from running CrossFit BC in Vancouver, where we track the same numbers we ask you to track.
THE FIT
Who this is for
Owners of CrossFit gyms, boutique studios and small fitness facilities, roughly 50 to 400 members, who are working in the business every day and want a clearer plan and better numbers. Not a fit if you want a franchise, a funding pitch or a social media agency.
THE WORK
What we work on
01
Retention
Track recurring members each month, then act before quiet members cancel.
02
Trial and drop-in conversion
Identify local prospects and follow up personally with a clear next step.
03
Coach hiring and development
Build a team that coaches well and makes members feel known.
04
Programming and class structure
Make classes consistent, useful and practical for your members.
05
Pricing and membership design
Review your options so the right people can join and stay.
06
Weekly numbers and owner time
Know which numbers matter and make space to work on the business.
07
Local marketing and referrals
Make it easier for the right people nearby to find and join your gym.
WORK TOGETHER
Three ways to work with us
Monthly Advisory
Ongoing support with scheduled calls, a shared scoreboard and direct access between calls for the decisions that cannot wait.
Owners Cohort
A small group of non-competing owners working through the same systems together, with shared accountability and monthly sessions.
Pricing depends on the size of your gym and the support you need. We share it after a short conversation.
NOT READY TO BOOK?
Start with a free numbers teardown
Twenty minutes on Zoom. Bring three numbers: your active members, how many you lost last month, and how many trials or drop-ins you had. I'll tell you where I think the leak is and one thing to try this month. No pitch.
Book a free teardownTHE FIRST STEP
How it starts
01 / CONVERSATION
You book a conversation.
02 / YOUR NUMBERS
We look at your numbers together.
03 / THE RECOMMENDATION
We recommend one of the three options, or tell you honestly if you do not need us yet.
GOOD TO KNOW
Questions gym owners ask
How do I improve member retention at my gym?
Start by measuring monthly retention on recurring members only, then call the members who have gone quiet before they cancel. At CrossFit BC monthly retention averages about 95%, and the biggest gains came from follow-up, not from new programming.
How do I turn drop-in visitors and ClassPass users into members?
Work out who can actually join. When we analysed 607 drop-ins over 12 months, about half were visitors from out of town. The real pool was roughly five local people a week, which two people can personally call.
How much does gym consulting cost?
It depends on the format and the size of your gym. We discuss pricing after a short conversation so we recommend the right option.
Do you work with gyms outside Vancouver?
Yes. Strategy Days and Monthly Advisory run remotely, and in person where it makes sense.
Do you only work with CrossFit gyms?
No. The systems apply to any small gym or studio with recurring memberships.
What makes you different from other gym consultants?
We own and run a live gym, we publish our real numbers, and we test every system there before we recommend it.
IN THEIR WORDS
What business owners say
“I worked with Dai for over 18 months on systems, programs, and planning and it has put me in a position to bid on major jobs and win due to our preparedness. We have organizational vision, systems, and initiatives now thanks to Dai.”
“While he has many tips and strategies that have helped me expand my services and brand, he's consistently been there as a listening ear, truly caring about the results I create and constantly following up with me to see how he can help.”
“Through his work at CrossFit BC, he has cultivated an amazing community built on passion, connection, and a shared commitment to helping people become their best.”
LET'S TALK
Book a conversation
Tell us about your gym and what you want to improve.
LET'S TALK