Gym Numbers Teardown
Free · 20 minutes
For owners who want a second set of eyes on their numbers before spending anything.
- Bring your last 90 days of numbers. We tell you the one thing we would fix first.
MERGE / CONSULTING / PACKAGES
Packages for gym owners
Five ways to work with us, from a free 20-minute teardown to ongoing advisory. All prices in CAD, plus applicable GST/PST. Every system here was tested at CrossFit BC first.
THE LADDER
Choose where to start
The 3-Day Gym Owner Sprint
Next dates announced soon
$97 · Three 90-minute sessions, live on Zoom
CAD, plus applicable GST/PST.
For owners who want the core systems in one focused week, with replays included.
- Day 1, Numbers: build the weekly scoreboard every owner should read on Monday.
- Day 2, Drop-ins and trials: how we analysed 607 drop-ins and found the real prospect pool was about five local people a week.
- Day 3, Retention: the follow-up habits behind roughly 95% monthly retention at CrossFit BC.
- Your $97 is credited toward a Strategy Day.
Strategy Day
First Strategy Day in 2027. Interest list open.
$1,497 for the first day · One focused day, remote or in person
CAD, plus applicable GST/PST.
For owners who want a full review and a written plan, fast.
- We review your numbers, member journey and team, and you leave with a written 90-day plan.
- Five hours of coaching with Dai for each attendee, valued at CA$1,500.
- Future Strategy Days: CA$3,997, plus applicable GST/PST. Travel is extra outside Vancouver.
- Fully credited if you start Monthly Advisory within 30 days.
Owners Cohort
$750 per month for 6 months · Two live calls a month
CAD, plus applicable GST/PST.
For owners who want to work through the same systems alongside peers, with accountability between calls.
- Eight non-competing owners.
- Two live calls a month.
- A shared scoreboard and accountability between calls.
Monthly Advisory
$2,500 per month, 3-month minimum · Two calls a month, plus direct access
CAD, plus applicable GST/PST.
For owners who want ongoing support and fast answers on the decisions that cannot wait.
- Two calls a month.
- Direct access between calls for decisions that cannot wait.
- Monthly scoreboard review.
SIDE BY SIDE
Compare the packages
All prices in CAD, plus applicable GST/PST.
| Package | Format | Time commitment | Price (CAD) | Best for |
|---|---|---|---|---|
| Gym Numbers Teardown | 20-minute call | 20 minutes | Free | Finding your first leak |
| 3-Day Gym Owner Sprint | Live group sessions | Three 90-minute sessions | $97 | Learning the core systems |
| Strategy Day | One focused day plus coaching | One day plus five coaching hours | $1,497 first day; $3,997 future days | A written 90-day plan |
| Owners Cohort | Small group | Two calls a month, 6 months | $750 per month | Shared accountability |
| Monthly Advisory | One to one | Two calls a month, 3-month minimum | $2,500 per month | Ongoing support |
THE PROOF
Tested in a live gym first
132 TO 223
Recurring members at CrossFit BC, January 2025 to September 2026.
95%
Average monthly retention over the last 12 months.
+36%
Revenue growth, year over year.
607
Drop-ins analysed over 12 months.
Dai was COO of Fitness Town as it grew from three to eight locations.
We own and run a live gym. Every system here was tested at CrossFit BC first.
GOOD TO KNOW
Questions about the packages
How much does gym consulting cost?
The teardown is free. The 3-Day Sprint is $97, credited toward a Strategy Day. The first Strategy Day is $1,497, future days are $3,997, credited toward Monthly Advisory if you start within 30 days. The Owners Cohort is $750 per month for 6 months. Monthly Advisory is $2,500 per month with a 3-month minimum. All prices in CAD, plus applicable GST/PST.
What is the difference between the Cohort and Advisory?
The Cohort is a small group of eight non-competing owners working through the same systems together. Advisory is one to one with Dai, with direct access between calls.
Do you work with gyms outside Vancouver?
Yes. Strategy Days and Monthly Advisory run remotely, and in person where it makes sense.
Do you only work with CrossFit gyms?
No. The systems apply to any small gym or studio with recurring memberships.
Can I start with the Sprint and upgrade?
Yes. Your $97 is credited toward a Strategy Day, and the Strategy Day is credited toward Monthly Advisory if you start within 30 days.
LET'S TALK