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MERGE / GYM OWNERS / FREE CALCULATOR

Member Math

Find out what your gym is leaving on the table. Put in your real numbers and see where your membership levels off, what better retention and drop-in follow-up are worth over the next 12 months, and which lever to pull first.

Free. About two minutes. No ad spend required: CrossFit BC grew on retention and follow-up with $0 spent on digital marketing.

Start with your numbers

HOW IT WORKS

Your numbers. Your next step.

  1. 1. Enter your gym today

    Members, cancellations, dues and drop-ins. Example numbers are filled in to start.

  2. 2. See your 12 months

    Your extra revenue appears right away. Add your email to unlock the full breakdown and the lever to pull first.

  3. 3. Turn it into a plan

    Join the list for the first Strategy Day in early January 2027, or book a free teardown to talk it through now.

Your gym today

EXAMPLE NUMBERS

Recurring members only, pauses don't count.

50%

At CrossFit BC about half our drop-ins were out-of-town visitors.

10%

Referrals, ads, website; held the same in both scenarios.

With a system

95%

CrossFit BC holds about 95% a month.

20%

THE NEXT 12 MONTHS

Extra revenue in the next 12 months

CA$ 51,696

You'd finish the year with about 168 members instead of 131.

Your full results

This is a simple model. It holds dues and monthly visits flat and applies the same retention rate every month. Use it to size the opportunity, then check it against your own data.