Case studies

CrossFit BC: finding the members hiding in the drop-in list

How CrossFit BC grew from 132 to 223 recurring members with 95% monthly retention, and what twelve months of drop-in data showed about who was never going to join.

Active Living Zone: the 2026 longevity pilot

Five longevity tests, matched wellness partners and three live challenges, tracked in the Longevity Passport app. 2026 pilot: 159 registered, 886 verified check-ins, 40% reached Gold or Platinum.

Partners reported more than 145 bookings and sales across two days.